Pharmaceutical company
Pharmaceutical company improves customer experience program and optimizes sales
Life Sciences organization gains 360-degree view of customer, revenue opportunities with OpenText Alloy
Challenge
- Missed cross-selling opportunities due to inconsistent communication, disparate systems
- Lack of ability to anticipate customer needs, differentiate service for competitive edge
Product(s)
Value
- Gathered holistic view of customer to understand needs, relationship
- Deepened connections to discover and increase revenue opportunities
- Relieved integration burden, avoided additional overhead via managed services agreement
About Pharmaceutical company
A specialty healthcare company dedicated to the development and marketing of products for physicians and patients across the US.