Adding management capabilities for the OpenText™ Experience Platform, OpenText™ Experience CDP is a customer data platform that centralizes customer data, unifies customer profiles from disparate sources and imports Google audiences. Experience CDP enables organizations to deliver the right interaction at the right time, in the right place and in the right context. Providing a common view of customer data and audiences across various touchpoints, Experience CDP allows businesses to provide relevant customer experiences with enriched personalization.
Build seamless experiences
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Customer profiles and audiences
Creates and manages customer profiles to unite data, such as behavioral and demographic, from multiple sources.
Integration with Google Marketing audiences
Gathers valuable segment and audience data to feed Experience CDP in real time.
Integration with TeamSite and Exstream
Improves and personalizes customer experience while continuously enriching customer profiles.
Custom connector capability
Allows users to create connectors for any other data source or application.
Captures and controls data as required by privacy rules and regulations, such as GDPR.
Improve customer data management and better comply to regulations with a single system integrated with front line applications.
Personalize customer experiences
Delight end customers with the right message at the right time and right place.
Make personalization at scale easy to get more from marketing efforts.
Unify customer profiles
Empower organizations to gather and build customer profile data and eliminate silos.